The app lets you view pictures of the Pope, send virtual postcards to your friends and read his speeches. Somehow I think many young people will use the app with a hint (or more) of sarcasm, but it is pretty promising to see that the Church is taking some steps to stay current.
The Catholic Church is about as old school as they come. So, for all brands out there that are hesitant to enter the social media market bc of it's supposed level of risk, I say - if the Pope is already doing it, you're officially behind the times.
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