Holy Moli

I write so much about Facebook because it is the network I am most familiar with and arguably the most powerful network out there right now. So today I thought I would talk about a smaller, less well known network: Moli (http://www.moli.com/). Since January 2008, the site has seen it's unique visitor umber jump from 1 million to 5.5 million. For reference, in May 2007 MySpace had 67.7 million uniques and Facebook had 20.3 million. Moli deems itself a networking online site for social, business and family networking. The site is targeted at a more mature audience than many other networks, in fact you must be 18 to join.


One of the most interesting things about Moli is that it lets you very easily manage multiple profiles: Family, Social and Professional (and there is also a "Custom" profile set-up).



Given the way social profiles have taken off and how many people are using them, I think this is an excellent feature. I am thinking of setting up a profile to get a better understanding of how the site works, but I think it would be an awesome user experience if you only had to put in information/pictures once and then could customize each view based on the info entered. Also, it would be great if when you got a "friend" request you could select which version the person could see. It's a bit like a limited profile of Facebook only with a lot more flexibility, and quite frankly I think a little more useful. It would certainly help solve the age old question of whether or not you should accept that friend request from your boss or client. It could also save you from having to hide/take down the more scandalous information and photos that you only want you friends to see. It looks like the current user base is being built mostly in Europe, but very interesting nonetheless.